The U.S. vitamin and supplement industry is valued to be $35.6 billion in 2022. Online supplement sales, in particular, are forecasted to grow by more than $10 billion, and the shift of customers to online channels is expected to have long-term impacts on the industry. In this digital era of online sales for nutritional supplements and natural products, selling vitamins and supplements through influencers is a viable approach to increasing sales, getting health-conscious people in touch with your products, and reaching a wider audience.
💡 Lifestyle influencers, gurus, and content creators can be the right affiliates for your vitamin and supplement brand. Their niche is based on promoting a healthier or unique lifestyle to their audience. Relatable and authentic, these influencers build trust with their followers, making their audience receptive to trying out products they recommend. Through influencers, you can place your products in the limelight before target audiences that mirror your buyer persona.
For any business selling vitamins and supplements, it’s a smart move to get lifestyle influencers, gurus, and other content creators to sell your products through affiliate marketing. Since affiliate marketing is performance-based, you’re essentially incentivizing wellness spokespeople to recommend products in line with their niche, enhancing your business’ credibility in the process.
Your brand. Our affiliate network.
Market your product through niche influencers. Save time and energy and get more sales. With the UCX Affiliate Program:
You, the brand, bring products to UCX. UCX matches you with affiliates who are interested in picking up and selling your products. Our affiliates promote and sell your products through their custom-branded affiliate stores. You track all affiliate sales, fulfill orders, and pay commissions automatically to affiliates, for every successful sale.
Each UCX affiliate is equipped with a custom-tailored affiliate store that reflects their identity. Affiliates select the products they want to promote and present them all on their personalized storefront. They cater to everything their audience needs, monetize their follower base, and get paid commissions automatically for each sale.
Selling vitamins and supplements online through lifestyle influencers offers three major advantages:
1. You sell your products through a trusted source
49% of customers depend on influencer recommendations to make a purchase. And, if customers feel confident about an influencer’s recommendation they’re more likely to buy your product.
Through influencers, you delegate part of the trust-building hard work between your brand and customers. With the curated content of trusted influencers in your arsenal, that complements and supplements your products, you promote your products in a more organic and less salesy way. Your affiliates focus on promoting and selling your product, you focus on earning from sales.
2. Build brand awareness and grow brand exposure
One of the go-to tactics for expanding brand awareness and advertising your brand is leveraging influencers in your niche. Through influencers, you can provide awareness, emotional connection, value, and accessibility to your brand for your audience, while showing off your brand through relatable influencers.
You can find the right audience for your product by reaching out to the influencers who speak most effectively to that demographic. With the right exposure, customers will easily find and purchase your products ー or at least learn about your brand through an influencer they trust.
3. Increase conversions
Influencers are a conduit between your brand and customers. Through influencers, you tap into new market segments branching out to new audiences. Influencers help you increase conversions by creating a relationship with their audience, tugging at the heartstrings of potential customers. Through targeted messaging, influencers ensure the target demographic is receptive to the information they spread.
With influencers, you increase conversions by hyper-targeting your core audience. The influencer content about your brand can positively affect your SEO ranking as well ーespecially when influencers create quality content about your brand and products, that links back to you. Through useful content for the audience that ranks higher in search engines, customers will find you and eventually convert with more ease. Additionally, influencers can also leverage special promotions to attract new and repeat customers. Team up with influencers to get your product in front of their network, and enjoy more conversions as they market your product for you.
Takeaways
Affiliate marketing helps bring more recognition by using influencers’ networks and social connections to market your products. Influencers are far more dynamic than a traditional one-way form of advertising. Because they are authentic, relatable, and share content relevant to their audience, they build trust.
An honest recommendation from a trusted influencer is much more effective than any paid advertisement. Look for lifestyle influencers, gurus, and content creators, as they can be some of the best affiliates for your vitamin and supplement brand.
By collaborating with lifestyle influencers:
- You sell your products through a trusted source
- Build brand awareness and grow brand exposure
- Increase conversions
Start by placing your products in front of the right affiliates. Let them do the rest.