The eCommerce space has exploded, with more and more entrepreneurs leveraging eCommerce platforms to build their businesses through the internet. In fact, eCommerce sales are projected to grow globally from $5.5 trillion in 2022 to $7.3 trillion by 2025 — an increase of around 22%.
As your business expands, you will want to make sure your eCommerce solution can grow, diversify, and evolve with it. If the platform you decide to use is flexible and scales with ease, it makes it less likely that you’ll need to re-platform in the future, removing the hassle that comes with re-platforming out of the equation.
Is your platform suppressing your growth?
If you are not growing as fast as you want, reaching your sales goals, or delivering the buyer journey that customers want, then I have bad news: the problem may lie in your eCommerce platform.
No matter how good your team is, they can be only as good as the eCommerce solution allows them to be. If a company has been operating on an outdated platform that can’t handle traffic spikes and multiple payment gateways at once, then it will face all sorts of issues in the future. Outdated systems can even stifle innovation by preventing companies from offering new features that would attract more customers and revenue.
How to choose a scalable eCommerce platform
There are many options to choose from that enable you to evolve with your business. Here’s what you should look for:
Ease of use and customization. Under this umbrella fall the SaaS-based eCommerce platforms, which are characterized by scalability. The best platforms will have a simple interface, making it easy for anyone in the company to use them with little training or support. Look for a platform that offers a wide range of features, including payment processing capabilities, tools for tracking sales and performance data, commission automation (if you work with resellers and affiliates), automated price books, and more.
Wide range of integrations. Integrations allow you access to additional functionalities that might not otherwise be available on their own. The UCX Platform, for example, includes integrations like: Builder.io (to enable you to customize your store with ease, change your design quickly to prepare for promotions, manage content, and more), Avalara AvaTax (enabling you to stay compliant with rate changes via up-to-date tax codes based on geolocation, giving you a precise tax rate calculation for every product), SendGrid (to optimize your customer journey and keep your customers engaged, sending real-time one-to-one automated emails that become an additional source of customer loyalty.).
Whether you are just looking to sell your products online, or find better ways to grow your business, opt for a platform like UCX that provides long-term growth and scalability opportunities.
A good partner is everything
If you want to grow your business, the best thing is to have a great partner. A good platform will help you scale your eCommerce business by providing quick access to the tools you need as your business evolves. A great partner will extend these benefits, making sure that the platform they provide works perfectly with your business so that it acts as an extension of your business rather than just another tool or service.
Conclusion
Your platform should be an asset, not a liability. If you’re ready to build on a foundation that can evolve and grow with you, then it’s time to talk to the experts. Contact us today so we can help you get started with the platform that will set your business up for long-term success.