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One Size Does Not Fit All: A Breakdown of the Best CRM, PRM & UCM Software in the U.S. Market

CRM, PRM, and UCM are three of the most important pieces of software that play a key role in customer service operations:

  • PRM – Partner Relationship Management 
  • CRM – Customer Relationship Management
  • UCM – Unified Channel Management

Each has evolved to offer many functionalities that help businesses solve problems and organize work and processes better down the line. But finding the right one for your business needs is not easy. The market is full of options.

To save you the trouble, we’ve identified some of the best PRM, CRM, and UCM players in the market.

Software for the Modern Business

Partner Relationship Management (PRM)

PRM software aids in the streamlining of workflow and the optimization or automation of operations such as lead registration and partner onboarding. PRM tools are typically used by channel sales managers and channel marketers to automate the partner management process.

Main benefits: 

  • Automate partner onboarding
  • Simplify leads and deals logging
  • Share content and resources to partners
  • Prevent sales conflict between partners, and more.

The top 3 PRM Platforms:

Allbound PRM

Allbound PRM is a simple, powerful SaaS software (PRM) that drives successful partnerships for mid-market technology companies

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Impartner PRM

Impartner PRM provides an enterprise-class web application for managing all aspects of the partner lifecycle, from partner recruiting to cooperatively marketing and selling to performance managing.

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Magentrix PRM

Magentrix PRM powers your Partner Program to increase collaboration, drive engagement, and close deals faster.

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Customer Relationship Management (CRM)

CRM software is a tool used mainly by businesses to organize and manage relationships with customers. 91% of businesses with more than 10 employees use CRM systems.  In one platform you record and manage customer data, customer buying journey, get insights into where each customer is in the buying process, and even communicate directly with customers. 

Main benefits:

  • Organized customer data
  • Automated data entry
  • Customer segmentation
  • Prospect scaling
  • Funnel management
  • Improved reporting, and more.

The top 3 CRM Platforms:

Salesforce CRM

Salesforce helps businesses of all sizes accelerate sales, automate tasks and make smarter decisions so you can grow your business faster.

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HubSpot Sales Hub

A powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.

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ActiveCampaign

Helps users organize and manage customer relationships with pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text.

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UCM – Unified Channel Management

UCM platforms are among the most effective and efficient way to manage Channel Partners and Channel Sales since they encompass a few core solutions in one single software. These core solutions might include Partner Relationship Management (PRM), Partner Marketing Management (PMM), Partner Sales Management (PSM), Channel Sales Management (CSM), Partner Portal Management and more.

Main benefits:

  • Easily defining channel strategy and channel model 
  • Onboarding channel partners 
  • Sales management and operations planning 
  • Partner performance management 
  • Pricing mechanism 
  • Product distribution and revenue management, and more.

Top 3 UCM Platforms:

ZINFI

Enables vendors to drive profitable revenue growth by deploying a set of cloud-based modules for partner recruitment, engagement, enablement and management that seamlessly work together by fitting into an existing infrastructure.

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Zift Solutions

Boosts channel program productivity and profitability by automating and aligning marketing, sales, and operational processes.

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UCX

UCX is a SaaS-based platform that empowers users to manage channel partners and channel sales from one central location. The platform is uniquely designed to manage eCommerce channel sales, for solutions and products bought and sold online by your channel partners.

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Conclusion: Choosing Your Next CRM or PRM or UCM System for Your Business Needs

Large enterprises require business-grade software that helps them to manage channels in one centralized location. But small businesses are possibly pressured to track customer orders across multiple channels too. Thankfully, there are plenty of technology providers who offer robust systems that allow you to streamline your workload in one go. 

Remember, whether you are looking for a PRM, CRM or UCM, invest time researching the options that are available, because it’s not an option to neglect your clients and channel partners if you want your business to succeed.

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