Do cats need mittens? Maybe they do, maybe they don’t. But that isn’t about to stop owners from splurging in super adorable pet wear. However, cute wearables for pets are only the tip of the iceberg. The pet product industry runs much deeper, and so do its profits.
If you are a business selling pet products then you probably know that getting involved with the industry can be both fun and lucrative.
In 2020 the pet care global market was estimated at $179.4 billion worldwide, with the U.S. being responsible for a $76.8 billion piece of the market. From $48 billion in 2010, the industry has almost quadrupled by today!
But how to distinguish yourself as a pet brand in a market full of big players? Here’s three tips that will serve you well:
1. Affiliates and influencers are one of your best bets.
Connect with creators and affiliates that will help you capture and engage with customers. 49% of consumers depend on influencer recommendations before making a purchase. You create a deeper connection to buyers and a more loyal customer base, leveraging influencers and affiliates.
By supporting creators that your customers love, you develop personalized relationships with your buyers. And if your customers like your product they’ll probably come back to buy more from your brand.
2. Don’t clear the way, find one that’s already been cleared.
When it comes to using affiliate marketing, you don’t necessarily have to start an affiliate program of your own from scratch. There are many platforms that facilitate affiliate marketing for brands.
Platforms like UCX enable brands to expose pet products to a pet industry ecosystem through pet affiliates. It’s a new way to help you tap into new markets, increase brand visibility and sell more through affiliates.
3. Leverage existing networks of pet affiliates
List your business in places like the Brand Directory where your products can be picked up and sold by an existing network of pet affiliates. Through existing affiliate networks you easily sell your products to an extended pet industry ecosystem.
So you don’t spend time and energy in recruiting affiliates. Instead, you have existing affiliates expanding your sales efforts and doing the work for you.
In conclusion
If you’re a pet product provider looking to sell more products and expand market reach, consider selling through affiliates if you aren’t already. Through affiliate marketing, you grow brand reach, increase visibility and exposure, and bring in more sales for your pet business.
Collaborate with more affiliates, grow your revenue streams, and reach more customers.
Mark your territory in the pet industry ecosystem with UCX. See How>>