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The Online CBD Market and Ecommerce Channel Sales: A Starter’s Guide

With an expected spike of $16 billion by 2025, the retail market for the CBD and Hemp industry is gaining momentum fast. As this niche market grows, it’s important that you’re prepared to sell your products online.

Using the Online CBD Market Momentum to Elevate Your Business

The CBD industry is here to stay, but there are still many unexplored pockets within the industry. Even though the CBD product market is still in its infancy, CBD products are quickly becoming mainstream, with wide application in pharmaceuticals and general market retail.

While the rules and regulations surrounding the Hemp and CBD market are still being defined, sales have already started to go through the online distribution channels. The online CBD market shows great promise for businesses that make it part of their distribution channel early on.

Finding the Right Platform to Put Your CBD Products in the Limelight

Whether you are looking to make the leap into eCommerce or you just want to take your CBD business to the next level, choosing a platform that offers long-term growth and scalability is one of the most important decisions you’ll make. 

UCX ー a SaaS company trusted by thousands of businesses ー empowers you to manage your channel sales, create new revenue streams and achieve your business goals. The UCX Platform provides all the necessary tools to manage your network of resellers and distributors, and all your channel sales in one centralized location. 

You can use price books to set, update, and manage product prices instantly. Your distributors and resellers get instant access to the price books you assign to them, eliminating waiting time or redundant back-and-forth communication.

Additionally, you manage commissions for all resellers and distributors in one central location. You set custom commission rates and automate calculation, payouts, reporting, and more. This way you always calculate the exact commission and remove manual calculation errors. The best part, commissions are paid automatically, on time, every time. 

Depending on your unique channel management needs we can customize the platform and make it the ideal fit for your business. Price books and automated commissions are a default part of the UCX Platform — saving so much of your time by automating payouts for your affiliates, resellers, and distributors.


We have the best approach to help your business navigate the CBD niche market, centralize your operations, and run the business your way. Here’s how you take your CBD business, and your reseller and distributor management, to the next level with the UCX Platform:

1. Onboard

Each reseller and distributor gets their personalized online store, connected to your Channel in the UCX Platform. Once your CBD products are created on the platform, we add them to your reseller and distributor storefronts.

2. Manage

Manage product prices, set commissions, and track all orders. Sales coming from your reseller and distributor stores appear in your online ordering portal.

3. Scale

The UCX Platform is easily scalable, allowing you to expand your network of resellers and distributors, grow the number of stores connected to your Channel, update content, prepare storefronts for promotions, and more ー on demand.

4. Expand

As a user of the UCX Platform, you benefit from UCX Outreach Solutions to grow your channel sales, boost your digital presence or recruit more resellers, distributors, and affiliates. We scope out the CBD industry, identify, filter, and qualify potential collaborators, and onboard them to your Channel.

With UCX you enjoy the convenience of selling CBD online with a reliable platform that works for you, your resellers, and distributors.

A Strong eCommerce Side in any Online Selling Platform is a Must

Your CBD store is only as good as the tools the eCommerce platform provides you with. A beautiful storefront and a secure payment process should be the minimum expectation for businesses looking to sell CBD products online. 

When considering which platform to choose, aim for a platform that meets your needs in more than one way. The right platform should be easily customizable, allowing you to add visuals, create products, and more.

With a drag-and-drop builder, limitless customization opportunities, and a flat learning curve the UCX Platform empowers you to market your CBD products and scale with ease.

Customized Theming

By opting for a drag-and-drop builder you cut storefront development time from months to weeks and even days. UCX Platform uses Builder.io to create your storefront, customized with powerful visuals, intuitive design, flexible layouts, and more.

You get a fully branded eCommerce website with a digital experience that drives customer engagement and conversions.

Easy to Use Product Builder

Your products should be well presented, with realistic images, and accurate descriptions. Additionally, you need to be able to create and configure your products with ease. With the UCX Product Builder pictures, attributes, features, or any other product specs can be easily applied with the click of a button and you’ll see everything come together in a crisp product card display.

You productize and monetize anything — oils, supplements, sprays, topical balms, capsules, and more.

CBD Inclusive Payments

The CBD industry is still considered a ‘high-risk’ industry, and not all payment processors allow you to accept payments for Hemp and CBD products. You need to make sure that the platform you choose either already has a CBD Payment Processor integrated, or it can integrate with one.

The UCX Platform uses NMI as one of the payment processors integrated into the platform, allowing you to accept online payments directly on the UCX Platform for all industries including CBD.

As one of the best CBD payment processors out there — NMI, provides you with global payment options for CBD and Hemp products. It supports ACH, credit cards, and debit cards, has a fast payment turnaround, and multiple MID capabilities.


With the UCX Platform, you get your personalized CBD online store, manage sales, track orders, enhance communication, and upgrade your customer experience.

As a SaaS (Software as a Service) platform, it merges anything you need for your CBD business. You can scale your eCommerce website with integrations, update content, prepare storefronts for promotions ー on demand.

Finding the Best Providers: What You Need to Look Out for When Searching for a CBD Provider

You might be interested in getting a piece of the CBD market pie, even if you do not have products of your own. Becoming an affiliate for Hemp and CBD is a great way to get started, because of the low investment risk. 

Finding well-established or reputable providers is a great starting point. If you don’t know where to find them, you might want to put your confidence in Brand Directories such as the UCX Brand Directory, where different CBD and Hemp businesses list their products to make them available for potential affiliates.

Keep in mind, before you pick up and sell CBD and Hemp products, decide on your niche industry. Deciding whether you want to focus on skincare, pet care, pharmaceuticals or more, makes it easy to identify potential brands you can collaborate with.

With a clear idea of your target audience in mind, it’s time to start browsing for the right providers.

Takeaways:

When it comes to taking your CBD business online you should remember:

  • Selling CBD online gives you an advantage because the online CBD market is still in its infancy 
  • Make sure the platform you select to take your business online allows you to sell CBD products
  • Opt for a platform that has a CBD Payment Processor and a strong eCommerce side

Why the UCX Platform is ideal for you? Besides providing you with powerful tools to sell CBD products and manage channel sales online, we navigate the challenges of selling CBD online so you don’t have to. 

Scale your CBD business with UCX! Talk to our team to learn how. 

Note: All references to “CBD” or “CBD products” within this article refer to hemp-derived CBD, not marijuana-derived CBD.

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